NBA Draft 2014 – I’m not the hype

Studio : Jump Studios / ESPN
Project Details : NBA 2014 Draft Promo

“I am not the hype” ESPN’s new promo for the 2014 NBA Draft focusing on the media, fans’ attention and each athletes’ skills with potential draftees introducing themselves and their skills with online chatter all around them.

After bagging Pixies and NYFF, 2014 ESPN NBA Draft got nominated in Outstanding Post-Produced Graphic Design for the 36TH ANNUAL SPORTS EMMY® AWARDS. Its competing against Monday Night Football (ESPN), Sport Science (ABC/ESPN/ESPN2 ),The Grantland Basketball Hour (ESPN).